Simonds is a historic dessert supplier located in the center of Cairo since 1898.
Our agency was tasked with rebranding the visual identity of the brand to reflect its heritage and authenticity while updating its image for modern times.
Category: Food and Beverage
Services: Rebranding, Visual Identity, Packaging Design
The challenge with Simonds was to create a visual identity that showcases its rich heritage and authenticity while modernizing its image to attract a new generation of customers. We needed to develop a design that reflects the brand’s quality and reputation for delicious desserts.
What we did:
Our team successfully rebranded Simonds by creating a visual identity that reflects the brand’s heritage and authenticity while updating its image for modern times. We updated the typeface and developed a new imagery style, colors, and fonts that reflect the brand’s quality and reputation. Our packaging design showcased the brand’s products in an elegant and modern way. The rebranding helped Simonds attract a new generation of customers while maintaining its loyal customer base.