IUE is a logistics and trading company based in Ukraine and Egypt.
Our agency was tasked with creating a brand identity that represented the company’s international presence, trading concept, and origins.
Category: Logistics and Trading
Services: Logo Design, Brand Identity, Color Scheme
The challenge with IUE was to create a brand identity that represented the company’s international presence and trading concept while also reflecting its Ukrainian origin. We needed to design a logo and color scheme that would be bold, professional, and dynamic.
What we did:
Our team created a brand identity that reflected IUE’s international presence, trading concept, and Ukrainian origin. The logo featured the three letters “IUE” with a subtle arrow in the letter U, representing the trading concept. We chose yellow and blue colors to represent the Ukrainian colors of the business origin. The overall brand identity was bold, professional, and dynamic, reflecting the nature of the logistics and trading industry.