Project
Overview
Zekiba is a restaurant that offers homemade Egyptian food and brings the warmth and nostalgia of old family gatherings to its customers.
Our mission was to create a branding that reflects the brand concept and delivers the old Egyptian culture feelings by incorporating traditional ornaments of doors, patterns, colors, and sounds from the surrounding environment into the brand’s visual identity.
(DETAILS)
Type: Branding
Category: Restaurant
Services: Logo Design, Brand Strategy, Visual Identity, Packaging Design, and more
Challenge:
Our challenge was to create a branding that conveys the essence of Egyptian culture and delivers a unique experience to the customers.
What we did:
Brand Strategy
Logo Design
Visual Identity
Packaging System
Menu Engineering
Results:
From the logo design to menu engineering, we infused the essence of Egyptian culture into every aspect of the brand. The traditional ornaments of doors, patterns, and colors we incorporated into the visual identity helped to convey the old Egyptian culture feelings to the customers. The menu engineering also played a vital role in creating a unique experience for the customers, as it reflects the brand’s essence and presents the homemade Egyptian food in an appealing way. As a result, Zekiba became a popular spot for people who seek traditional Egyptian food and the warmth of old family gatherings.
