Project
Overview
Funky Chicken is a Kuwait-based fast food restaurant that caters to the younger generation.
The brand’s core values are centered on being dynamic, fun, and youthful. Our agency was tasked with creating a brand identity that embodies these values and stands out in a crowded market.
(DETAILS)
Type: Branding
Category: Food & Beverage
Services: Logo Design, Brand Strategy, Visual Identity, Packaging Design, and more
Challenge:
The challenge was to create a brand that resonates with the younger generation and is reflective of their spirit of movement, youth, and fun. The branding had to be unique and eye-catching to stand out in a crowded market.
What we did:
Brand Strategy
Logo Design
Visual Identity
Packaging System
Results:
We created a dynamic logo inspired by Memphis art that captured the brand’s playful vibe. We incorporated everyday and social media emojis, which resonate with the younger audience, making it relatable and fun. We developed a comprehensive branding package that included a visually appealing packaging system that reflected the brand’s values. The result was a fresh, fun brand that stands out in a crowded market, attracting a younger audience, and exceeding our client’s expectations.
