Project
Overview
XTB is one of the largest stock exchange-listed FX & CFD brokers in the world.
The 360 campaign for XTB aimed to promote the brand in the UAE through a promotional initiative that utilized digital screens, hoardings, and uni-poles in multiple locations. The campaign featured Conor McGregor, one of the most popular athletes and brand ambassadors, to encourage people to invest more in XTB, emphasizing his features of perfectionism and tenacity in pursuing objectives.
(DETAILS)
Type: Promotional Campaign
Category: Finance
Services: Strategy, Creative Direction, Content Creation
Challenge:
XTB wanted to improve their key performance indicators and expand their social media accounts and online presence in the GCC and Middle East markets. They needed a promotional campaign that would resonate with their intended audience and raise awareness about the brand.
What we did:
Brand Strategy
Creative Direction
Content Creation
Results:
The campaign resulted in significant improvements in XTB’s key performance indicators and increased engagement with the intended audience. The outdoor campaign contributed to the expansion of XTB’s social media accounts and bolstered its online presence in the GCC and Middle East markets. The campaign was deemed successful in raising awareness, conveying the intended message, and boosting sales for XTB.
