Project
Overview
Toucan is a premium coffee brand that sources its high-quality coffee beans from tropical forests in Latin America.
Our agency was tasked with creating a unique and clever packaging design that would stand out on the shelves of supermarkets in the Middle East. The brand name, Toucan, reflects the bird that lives in the same tropical places where the coffee beans come from.
(DETAILS)
Type: Packaging Design
Category: Food and Beverage
Services: Creative Direction, Illustration, Packaging Design, Brand Guidelines
Challenge:
The challenge with Toucan was to create packaging that would be eye-catching and stand out on the shelf next to big coffee brands in the Middle East. We had to create packaging that would tell the story of the product’s origin and differentiate each product variant while also delivering a premium feel.
What we did:
Creative Direction
Illustration
Packaging Design
Brand Guidelines
Results:
Our team created unique and clever packaging designs that were attractive, catchy, and storytelling through illustrations of the Tucan bird in different situations in its environment. These illustrations told the story of the product’s origin on the packaging of each product variant, and the overall look and feel delivered a premium feel through the use of mysterious colors and modern fonts. As a result, Toucan’s packaging stood out on the shelves of supermarkets in the Middle East, and the brand gained recognition as a premium coffee brand with a unique and clever packaging design.
