Project
Overview
Calipro is a personal coaching center based in California, USA, that focuses on promoting a healthy lifestyle and organizing wellness events.
Our agency was tasked with creating a dynamic visual identity that reflects the energy and movement of the brand, while also conveying its commitment to promoting a healthy lifestyle.
(DETAILS)
Type: Rebranding
Category: Food and Beverage
Services: Rebranding, Visual Identity, Packaging Design
Challenge:
The challenge with Calipro was to create a dynamic and energetic visual identity that reflects the brand’s commitment to promoting a healthy lifestyle and organizing wellness events. We also needed to ensure that the visual identity was consistent across all communications channels and effectively conveyed the brand’s message.
What we did:
Branding
Visual Identity
Brand Guidelines
Event Management
Results:
Our team successfully created a dynamic and energetic visual identity for Calipro that effectively conveys the brand’s message of promoting a healthy lifestyle and organizing wellness events. We designed a bold and modern logo that reflects the energy and movement of the brand, and created comprehensive brand guidelines that ensure consistency across all communications channels. Our event management efforts resulted in successful wellness events that were well-received by the target audience, further strengthening Calipro’s position as a leading personal coaching center in California, USA.
