Magenta has worked with over 1,200+ companies in over 11 cities. In 21 years, we’ve worked on every brand challenge imaginable across food, beverage, fashion, pets, entertainment, finance, wellness, and beauty. Today, the vast majority of our clients are fast-growing B2B/B2C tech companies that are shaping the future. Each year we take on select special projects in various categories in the B2c/DTC space.
On average, between 7-10 Magenta people work on a project. Typically, the following roles are involved: Account Manager, Project Manager, 1-2 Brand Strategists, Copywriter, Creative Director, Art Director, and 1-2 Designers. Other talent is brought in if we need expertise in a certain area or are creating activation assets.
Tareq and M. Fawzi spend most of their time nurturing our culture, coaching the team, setting the pace, building the business, authoring new books, and giving keynotes. They keep a pulse on client work and contribute ideas to help steer it. If one or both of them are requested at the start of a project, we can discuss options.
You will have a wing person, our Director of Client Experience. This includes short weekly phone check-ins and written status updates. There are several other people on our team who you will meet with and who will lead various parts of the work
Yes. We work with venture-funded startups who are ready to invest in core brand development. Most are Series A, B, or C or self-funded. In a few cases, we engage before a bigger raise to prepare the brand for investment success.
No, what you see is a small curated collection each year. If there’s a particular industry you’d like to see, just ask. We’ve worked on many brands since 2002 and can’t possibly show them all (though we do archive them).
Category focus certainly mattered early in our careers. Now, 21 years in, we’ve worked across e-sports, fintech, security, AI, financial trading, cryptocurrency, blockchain, the agricultural loop, and regenerative farming to more common categories like coffee, chocolate, tech, entertainment, food, and wine. Our expertise is now rooted in pattern recognition. We’ve solved similar problems repeatedly, enabling us to synthesize and solve your problems with high confidence.