FAQ | Magenta Branding & Digital Marketing agency

FREQUENTLY ASKED QUESTIONS FROM PROSPECTS

FAQs

We’re transparent about our pricing, people, and process. We’re here to answer any questions you have.

Making a decision about a strategic branding partner is significant. Our objective is to provide you with transparent, truthful, and trustworthy information to assist you in planning your project. We directly answer frequently asked questions to remove any uncertainty and streamline the purchasing process.

Workflow

What types of companies do you work with and in what industries?

Magenta has worked with over 1,200+ companies in over 11 cities. In 21 years, we’ve worked on every brand challenge imaginable across food, beverage, fashion, pets, entertainment, finance, wellness, and beauty. Today, the vast majority of our clients are fast-growing B2B/B2C tech companies that are shaping the future. Each year we take on select special projects in various categories in the B2c/DTC space.

How many people will be working on our account?

On average, between 7-10 Magenta people work on a project. Typically, the following roles are involved: Account Manager, Project Manager, 1-2 Brand Strategists, Copywriter, Creative Director, Art Director, and 1-2 Designers. Other talent is brought in if we need expertise in a certain area or are creating activation assets.

Will Tareq and M. Fawzi be involved in my project?

Tareq and M. Fawzi spend most of their time nurturing our culture, coaching the team, setting the pace, building the business, authoring new books, and giving keynotes. They keep a pulse on client work and contribute ideas to help steer it. If one or both of them are requested at the start of a project, we can discuss options.

How long does a project with Magenta normally take?

A comprehensive, soup-to-nuts rebranding project takes 6-8 months.
A fast-track startup branding project takes 3-4 months.

Who will be managing my account and executing the work?

You will have a wing person, our Director of Client Experience. This includes short weekly phone check-ins and written status updates. There are several other people on our team who you will meet with and who will lead various parts of the work

Does Magenta work with startups?

Yes. We work with venture-funded startups who are ready to invest in core brand development. Most are Series A, B, or C or self-funded. In a few cases, we engage before a bigger raise to prepare the brand for investment success.

Is everything you’ve done in your portfolio?

No, what you see is a small curated collection each year. If there’s a particular industry you’d like to see, just ask. We’ve worked on many brands since 2002 and can’t possibly show them all (though we do archive them).

How do I know you have experience in my category?

Category focus certainly mattered early in our careers. Now, 21 years in, we’ve worked across e-sports, fintech, security, AI, financial trading, cryptocurrency, blockchain, the agricultural loop, and regenerative farming to more common categories like coffee, chocolate, tech, entertainment, food, and wine. Our expertise is now rooted in pattern recognition. We’ve solved similar problems repeatedly, enabling us to synthesize and solve your problems with high confidence.

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