Project
Overview
Malibu is a premium nut brand that wanted to reflect its essence of being cool and simple through a daring visual identity.
Our agency was tasked with creating a cool packaging and visual identity that would have an alive soul and catchy colors to catch the attention of teenagers. We also needed to reflect the indulgence of the product variants, such as almonds covered with chocolate, peanuts covered with chocolate, and hazelnuts covered with chocolate.
(DETAILS)
Type: Branding and Packaging Design
Category: Food and Beverage
Services: Brand Strategy, Creative Direction, Visual Identity, Packaging Design, Brand Guidelines
Challenge:
The challenge with Malibu was to create a visual identity that would reflect the brand’s essence of being cool and simple while also highlighting the indulgent product variants. We had to design a packaging that would catch the attention of teenagers and create an emotional connection with the brand.
What we did:
Brand Strategy
Creative Direction
Visual Identity
Packaging Design
Brand Guidelines
Results:
Our team created a daring visual identity that reflected the brand’s essence while also highlighting the indulgent product variants. The packaging was designed to catch the attention of teenagers and create an emotional connection with the brand. As a result, Malibu experienced a significant increase in sales and brand recognition in the food and beverage market. Our branding efforts resulted in a successful campaign that established Malibu as a premium nut brand with a cool and indulgent personality.
